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Saturday, 29 August 2009 08:19 |
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This year, several million people and companies will roll out new blogs and web sites. Because of the intense competition and limited supply of reader attention, a majority of these new sites will fail. If anything about your content seems missing or “off” during the initial split-second glance… you are doomed.
Understanding the essentials of contemporary Web content style & structure will give your content a much better chance of getting noticed, read, and recommended to others:
#1 - Truthful Headline & Strong Hook
The headline is key. If it doesn’t create a sense of interest and value, no one will ever click on your post to read it. The hook is the juicy / interesting angle of the story that reaches out and snags people’s attention - pulling them in to read the copy. Every good story has a hook… but sometimes you have to brainstorm and dig deep to find it.
Make your headline as interesting as possible - but take care to avoid sensationalism… because your headline is a written promise. If the content doesn’t fully deliver on the expectations you created in the headline - you’ll get clicks but you’ll quickly “burn” your readers… leaving an angry reaction and a bad impression about your brand.
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Saturday, 24 January 2009 23:28 |
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DeviantART is proud to announce the launch of NEW Profile Pages! In response to community feedback and deviously Deviant Technology innovation, new Profile Pages offer additional ways to personalize, customize, and organize your homebase at deviantART!
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Friday, 23 January 2009 07:17 |
There are different types of inherent limitations with creating transparency for web-sites. Currently, if you’re going to work with PNG graphics, you’ll need to harness IE6, which has poor support for alpha transparency. This means working with IE specific code, or scripting-based solutions.
It’s important to know most common ways to overcome browser limitations. There are plenty of articles across the Web that review these issues. There are two articles below that describe Conditional Comments and a script-based solution. First though, review Jeff Croft’s article on creative use of transparent graphics, as it’s an excellent introduction to this topic.
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AIM : champchoel