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Saturday, 29 August 2009 08:19 |
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This year, several million people and companies will roll out new blogs and web sites. Because of the intense competition and limited supply of reader attention, a majority of these new sites will fail. If anything about your content seems missing or “off” during the initial split-second glance… you are doomed.
Understanding the essentials of contemporary Web content style & structure will give your content a much better chance of getting noticed, read, and recommended to others:
#1 - Truthful Headline & Strong Hook
The headline is key. If it doesn’t create a sense of interest and value, no one will ever click on your post to read it. The hook is the juicy / interesting angle of the story that reaches out and snags people’s attention - pulling them in to read the copy. Every good story has a hook… but sometimes you have to brainstorm and dig deep to find it.
Make your headline as interesting as possible - but take care to avoid sensationalism… because your headline is a written promise. If the content doesn’t fully deliver on the expectations you created in the headline - you’ll get clicks but you’ll quickly “burn” your readers… leaving an angry reaction and a bad impression about your brand.
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Wednesday, 18 March 2009 16:15 |

A CMS for the people who need one
You're a web designer. You're looking for a CMS, but not for yourself: It's your clients who will use the CMS on a daily basis. We built a CMS for the people who edit website content, and built a separate set of tools for the people who actually make the websites. The result: a more intuitive CMS. See for yourself.
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Wednesday, 18 March 2009 15:46 |
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Styling form elements is probably one of the toughest challenges in CSS design, right up there with positioning and dealing with varying browser quirks. That is why I personally try to avoid styling form elements, unless absolutely necessary.
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Wednesday, 04 February 2009 16:45 |
The Joomla Project announces the immediate availability of Joomla 1.5.9 [Vatani]. This is a security release and users are strongly encouraged to upgrade immediately.
It has been around two months since Joomla 1.5.8 was released on November 10, 2008. The Development Working Group's goal is to continue to provide regular, frequent updates to the Joomla community.
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Wednesday, 28 January 2009 17:16 |
1. Is the main body copy readable?
Its no surprise that big fonts are easier to read than smaller fonts. It doesn’t take a genius to work that out. However lots of designers still insist on using 10px, or 1em size fonts for the main copy of their websites.
This is an issue that really gets to me, especially on sites where content really is king. Surely its common sense to make the text as readable as possible when the main purpose of your site is to sell something, or get your visitors to read an article?
When we talk about readability some people take it to the extreme. For want of a better example, in my opinion 1.6em is too big for main body copy and a design will suffer because of it, but no one can deny that text that size is very very comfortable to read. I believe common sense is the name of the game here. As long as the copy on your site is comfortable to read then you’ve covered this point.
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