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Saturday, 29 August 2009 08:19 |
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This year, several million people and companies will roll out new blogs and web sites. Because of the intense competition and limited supply of reader attention, a majority of these new sites will fail. If anything about your content seems missing or “off” during the initial split-second glance… you are doomed.
Understanding the essentials of contemporary Web content style & structure will give your content a much better chance of getting noticed, read, and recommended to others:
#1 - Truthful Headline & Strong Hook
The headline is key. If it doesn’t create a sense of interest and value, no one will ever click on your post to read it. The hook is the juicy / interesting angle of the story that reaches out and snags people’s attention - pulling them in to read the copy. Every good story has a hook… but sometimes you have to brainstorm and dig deep to find it.
Make your headline as interesting as possible - but take care to avoid sensationalism… because your headline is a written promise. If the content doesn’t fully deliver on the expectations you created in the headline - you’ll get clicks but you’ll quickly “burn” your readers… leaving an angry reaction and a bad impression about your brand.
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Wednesday, 18 March 2009 16:15 |
A CMS for the people who need one
You're a web designer. You're looking for a CMS, but not for yourself: It's your clients who will use the CMS on a daily basis. We built a CMS for the people who edit website content, and built a separate set of tools for the people who actually make the websites. The result: a more intuitive CMS.
See for yourself.
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Wednesday, 18 March 2009 15:46 |
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Styling form elements is probably one of the toughest challenges in CSS design, right up there with positioning and dealing with varying browser quirks. That is why I personally try to avoid styling form elements, unless absolutely necessary.
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AIM : champchoel